The Movement

What is GluteFlex, The Movement?

Literal – GluteFlex, The Movement, is the contraction of the buttocks or gluteal muscles in which there are three. The Gluteus Maximus, Gluteus Medius, and Gluteus Minimus. This is accomplished by extending the hips forward from the sagital or longitudinal plane of motion, then squeezing the muscles at full contraction.

Figurative – GluteFlex, The Movement, is a campain designed to help educate and bring awareness to the importance of the Gluteal muscle group. It is the largest and strongest muscle group in the human body, yet often times, most neglected. The Glutes are the foundation for stability, transmission for mobility and suspension for agility. This neglect, caused by so much “sit”, has become a leading factor for a multitude of health related and medical problems. Lower back pain, knee pain, stiff joints, obesity, poor posture and balance problems are common for people with weak, under-developed glutes.

What is GluteFlex, the Machine?

GluteFlex, the machine, is a one of a kind, patented, fitness tool, or “Betterment Device” that provides multiple levels of resistance when performing Bridge and Hip Thrust exercises. It has a simple set-up, lightweight portable design which makes it convenient to use at home or “on the fly”. Why “on the fly”? One of the BEST qualities of GluteFlex, is the ability to “Fire Up” your glutes before an active event, session or class. Whether it’s YOGA, a BIKE RIDE, 18 HOLES or a TENNIS MATCH, using GluteFlex is as easy as 1, 2, DO. (1) FEET ON THE PEGS, (2) HANDS ON THE GRIPS, (Do) FLEX THE GLUTES AS YOU THRUST THE HIPS.

What is GluteFlex, the Company?

GluteFlex, The Company, was established through a concept by which many successful businesses were developed. Take what you’re passionate about and make it a living. Passion for fitness started at a young age after I saw Rocky 3 on the big screen. The training and fight sequences inspired me to work hard and never quit, even if I was down, I’d never feel out. Fitness has been an important part of my life ever since and lead me to become a Certified Personal Trainer. Passion for entrepreneurship started at a young age when I observed my Father open up his own restaurant. Watching how much it fulfilled his life to take charge and call the shots inspired me to want to lead. It was his dream come true and he was so proud to have achieved it. Passion for technology started at a young age when I spent a year in metal shop, building a multi-use bench press. It adjusted to perform flat, incline and decline presses, transformed into a squat rack and had an attached preacher curl station. Later I became an Aircraft Technician on Corporate Jets. The appeal being the amount and diverse range of technical sophistication. Passion for writing and entertaining started at a young age when I took “Practical Writing” as an elective in school. It introduced me to the foundation of the performing arts which is story, developed by the written word. The class inspired me to pen and perform four sketch comedy bits in my High School Talent Show. It’s rewarding to express oneself and elicit emotions and I still love to write and perform today. Passion for Glutes started at a young age when I became physically attracted to women. I’m not sure why I’m drawn to their derriere, but I am. Aesthetically, it’s always been my favorite body part and gets my juices flowing. Passion for life and empowering others started at an older age when my brother was diagnosed with colon cancer at 39. He was told he had 6 months left to live, then died about 6 months later. He had passions that he figured he’d get around to. Most of us do. But there was no time. This changed me. I realized how precious life was and how not to take one minute for granted. GluteFlex, The Company, is determined to be the world leader in Gluteal muscle maintenance, development and enhancement. We will offer a line of fitness equipment and accessories to help with glute targeting exercises. We will make entertaining and educational videos to inspire our customers, stressing the importance of movement, balance, posture and how they are directly related to the condition of your glutes. Take what your passionate about – Fitness, Entrepreneurship, Technology, Entertainment, Glutes, Empowermentand make it a living. GluteFlex.